Erika BlacksherD.H. Barret2024-11-262024-11-262016https://resourcerepository.azimpremjiuniversity.edu.in/handle/apurr/906A case study developed from obesity prevention strategy and campaign.This case study raises issues of vulnerability, stigma, State coercion and intrusion in personal choices in designing media campain and strategies for prevention of obesity among children. It highlights ethical issues and challenges of health communication.Obese children and children at the risk of developing obesityCase Study