Elizabeth LeFevreMendiratta, JaiJo, Youngji2024-08-202024-08-2018-01-2023LeFevre AE, Mendiratta J, Jo Y, et al. Cost-effectiveness of a direct to beneficiary mobile communication programme in improving reproductive and child health outcomes in India. BMJ Global Health 2023;6:e009553. doi:10.1136/ bmjgh-2022-00955310.1136/bmjgh-2022-009553https://resourcerepository.azimpremjiuniversity.edu.in/handle/apurr/642Kilkari is the largest maternal messaging programme of its kind globally. Between its initiation in 2012 in Bihar and its transition to the government in 2019, Kilkari was scaled to 13 states across India and reached over 10million new and expectant mothers and their families. This study aims to determine the cost-effectiveness of exposure to Kilkari as compared with no exposure across 13 states in IndiaEnglishArticle